Sony Launches Three Powerful New Cyber-shot™ Cameras for Capturing all the Action
by Communications 02/25/2013
New Models Include World’s Smallest and Lightest 20x Optical Zoom Compact (WX300), Impressive 50x Mega Zoom Model (HX300) and World’s Lightest Waterproof Compact (TX30)



SAN DIEGO, Feb. 25, 2013 – Sony is expanding the range and versatility of its Cyber-shot™ compact camera line with the introduction of three new “Exmor R” CMOS sensor equipped models – the WX300, HX300 and TX30 cameras.

Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.



Cyber-shot HX300 High Zoom Camera

With a stylish DSLR-style design and handling, the power-packed Cyber-shot HX300 offers photographers long-zoom capabilities in a compact, versatile package. Featuring a huge 50x optical zoom range (24mm-1200mm equivalent) – among the highest for any compact camera – the Carl Zeiss Vario-Sonnar T* lens covers a wide range of shooting possibilities, from holidays and safari trips to sports and outdoor concerts. The T* coating on lens surfaces cuts reflections and ‘flare’, while Super ED and ED glass elements minimize chromatic aberration for satisfyingly sharp, high-contrast images.

In a first for the Cyber-shot line, the HX300 camera features newly-enhanced Optical SteadyShot™ image stabilization that improves framing and composition at high zoom settings. This is made possible by a second zoom group of lens elements that shifts rapidly to correct for the slightest of hand movements. The HX300 model also has new and improved high-speed autofocus at telephoto settings that locks onto subjects about twice2 as fast as its predecessor, the HX200V model. This makes it easier than ever to grab those spontaneous moments with crisp, blur-free images.

The new camera has a balanced DSLR-style body and molded ergonomic grip that ensure comfort during shooting. There’s also a full range of intuitively-placed controls including manual ring, custom button, jog dial and Memory Recall mode, as well as the new Multi-Terminal that allows intelligent communication between the camera and compatible accessories..